IT USED TO BE SO HARD TO GET YOUR PHOTOS OUT INTO THE WORLD. I’ve told the story many times in the last year or two – back when cameras still shot film and there was no internet, you had three options for putting your work in front of people: You had to get paid to take photos for a magazine or a newspaper, you had to get them hung on the wall of a gallery or museum, or you had to publish a book. Instagram, of course, has made all of this irrelevant, but so has the rise of online shopping and digital publishing.
Which is why I was excited the other day when this arrived:
One of my old compatriots from the Toronto hardcore punk scene – and an author of the TOHC book published last year – has a printing business, and a few months ago he told me that they were launching a new venture called 5050. It’s a custom printing business with an online storefront, where photographers and artists can upload poster-sized images for sale, with the profits split down the middle between artist and publisher. He asked if I’d like to submit some images for sale, so I did, after asking for some test prints to check the quality (which is excellent, BTW.)
I chose three images shot over a twenty year period – a still life taken in the last year I had my Parkdale studio, a photo from a trip to England on a press junket back when I worked at the free daily, and my homage to Berenice Abbott, taken last year in New York City. Each poster is printed on 22″ x 28″ matte stock, and retails for $50 Canadian. They’re unsigned (unless you can put one in front of me with a pen in my hand) but the quality is superb, and they cost much, much less than a signed, archival print.
They are, of course, suitable for framing, so I’ve mocked up a few ways for you to imagine them hanging on the wall of your Mad Men midcentury modern apartment, your swinging ’70s crash pad, or your cozy city condo. If they sell well, I might put up a few more images for sale, but mostly they’re a way to get my photos out of the virtual world and onto walls without the cost or frustration of dealing with an art gallery – which has never been a rewarding venue for me.
I hope my confidence in the existence of a market for my photos isn’t misplaced. And while I’m at it, my trio of photozines – STARS, MUSIC and SQUARE – are still for sale at the link below, but only for five more months, so pick them up while you can.